AIA Alta Rewards Wallet

AIA Alta Rewards Wallet

Overview

Transforming AIA’s member rewards with a secure, wallet-based loyalty solution.

Industry
Enterprise
COMPANY SCALE
2,500+
Product & Services
eCard at Apple & Google Wallet
Enterprise
Membership Website & Plugin
Marketing Automation

Challenges

Lack of Reward Portability

Members had to rely on static platforms like websites to track perks.

Security-Sensitive Use Case

As a financial institution, AIA needed secure, encrypted access for member rewards.

Limited Member Engagement

Without regular digital touchpoints, many members disengaged post-registration.

The Solution

Exclusive Rewards in a Trusted Wallet Environment

We launched a secure wallet-based member pass tailored for AIA’s high-trust audience.

  • Encrypted Wallet Pass
    Personalized cards accessible through biometrics.
  • Member-only Offers
    Reward tiers and campaigns managed via Core CRM.
  • Trust Layer
    Designed with financial-grade security in mind.
  • Reward Tracking
    Real-time point and benefit visibility builds confidence.

The Results

Stronger Message Reach

Real-time, personalized notifications achieved strong open rates and encouraged deeper engagement with AIA services.

Smarter Targeting

With CRM-driven segmentation and insights, AIA delivered more relevant campaigns—strengthening long-term loyalty.

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