AIA Alta Rewards Wallet
Overview
Transforming AIA’s member rewards with a secure, wallet-based loyalty solution.
Challenges
Lack of Reward Portability
Members had to rely on static platforms like websites to track perks.
Security-Sensitive Use Case
As a financial institution, AIA needed secure, encrypted access for member rewards.
Limited Member Engagement
Without regular digital touchpoints, many members disengaged post-registration.
The Solution
Exclusive Rewards in a Trusted Wallet Environment
We launched a secure wallet-based member pass tailored for AIA’s high-trust audience.
- Encrypted Wallet Pass
Personalized cards accessible through biometrics. - Member-only Offers
Reward tiers and campaigns managed via Core CRM. - Trust Layer
Designed with financial-grade security in mind. - Reward Tracking
Real-time point and benefit visibility builds confidence.
The Results
Real-time, personalized notifications achieved strong open rates and encouraged deeper engagement with AIA services.
With CRM-driven segmentation and insights, AIA delivered more relevant campaigns—strengthening long-term loyalty.
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