PizzaExpress Club E-Card
Overview
Transforming casual dining loyalty through integrated digital rewards and real-time tracking.
The Problem
Fragmented Customer Experience
The disconnect between physical dining experiences and loyalty tracking created friction in reward collection and redemption processes.
Data Integration Challenges
The lack of integration between POS systems and customer rewards made it difficult to track spending patterns and optimize promotional strategies.
Engagement Consistency
Traditional loyalty programs struggled to maintain ongoing customer engagement between visits and failed to deliver personalized experiences.
The Solution
Digitized Club Card
It was JuicySuite’s pleasure to digitize PizzaExpress’s Club card. From our database, we can see they’ve issued over 4 billion doughs now! Now PizzaExpress can make good use of such data in their upcoming campaigns!
- Point
Everyone is down for free food. Collect points to get them on the house. - Core
This membership system is supported by our Core where the magic takes place. - Wallet
Add the PizzaExpress club card to e-wallets and it updates in real-time! - Reward
Reward customers who have been loyal to your brand to make them feel important. - Mission
Invite customers to complete specific tasks in order to receive privileges. - Tier
Allow loyal customers to advance to higher tiers and offer the best only to your VIPs
The Results
Customers who are members of loyalty programs tend to generate 12-18% more revenue growth per year than non-members
Customers who are members of loyalty programs tend to generate 12-18% more revenue growth per year than non-members
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