(MALIN+GOETZ) Digital Stamp Card
Overview
Simplifying luxury skincare loyalty through digital innovation and customer-first design.
Challenges
New Store Launch Engagement
The brand needed an effective way to drive repeat visits and build customer loyalty following their recent store launch in a competitive beauty market.
Customer Data Collection
Traditional retail methods provided limited insights into customer purchasing patterns and preferences in the luxury skincare segment.
Operational Efficiency
Manual loyalty tracking and reward management created unnecessary complexity for both staff and customers in the high-end retail environment.
The Solution
Activating Rewards System!
(Malin+Goetz) introduced a digital stamp campaign which followed their recent store launch. Over 2000 members came on board and 1/3 of them went back and forth in order to get their rewards!
- Stamp
Collect stamps for a reward. Just like what we are used to except it's cooler because it's virtual. - Core
This membership system is supported by our Core where the magic takes place. - Wallet
Nina Patisserie's digital stamp card is e-wallet-based. Customers don't need to download anything for it to work. - Reward
Reward customers who have been loyal to your brand to make them feel important.
The Results
Digital engagement encouraged customers to explore multiple skincare ranges, boosting loyalty and routine usage.
The app supported regular replenishment habits, increasing customers’ long-term value.
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