Domain Club Membership App
Overview
Reinventing Domain Mall’s customer journey with an interactive loyalty app.
Challenges
Lack of Digital Centralization
Mall promotions, navigation tools, and point systems were scattered across platforms.
Low Loyalty Conversion
Customers were unaware of available rewards, reducing redemption and repeat visits.
Manual Gift Redemption
Offline-only redemptions created long wait times and administrative burdens.
The Solution
One App to Navigate, Earn, and Redeem
JuicySuite delivered a digital companion app that connects every mall touchpoint.
- Mall Guide + Loyalty
Points, maps, events, and deals in one app. - Digital Redemption
Customers redeem gifts instantly without queuing. - Wallet Pass
Add mall ID to Apple/Google Wallet for perks on the go.
The Results
By combining navigation and rewards, the app made it easier for visitors to engage with the mall and discover new offers.
Clear reward visibility and real-time points tracking encouraged repeat redemptions and higher member spending.
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