HKT The Club Loyalty App
Overview
Scaling enterprise loyalty through cross-industry partnerships and digital engagement.
Challenges
Cross-Partner Integration
Managing a complex network of 200+ partners required sophisticated systems for point tracking and reward redemption across diverse businesses.
Content Distribution
Needed an efficient way to deliver timely updates, promotions, and partner information to millions of members.
Personalization at Scale
Challenge of delivering personalized experiences to 3M+ members while maintaining program efficiency and engagement.
The Solution
Best Personalized Experience
Enterprise has the most data. In other words, you can offer the best personalized experience for your customers if you do it right.
- Content Management
HKT can send information to members through this app, such as new products and brand event information. - Point Scheme
HKT's point scheme covers many shopping and dining experiences all over Hong Kong. - Redemption System
Customers redeem gifts at HKT's partners simply by showing their unique QR codes. - Customer Engagement
Engage customers anytime and anywhere via push notificatons.
The Results
The platform encouraged customers to explore more service bundles, boosting subscriptions and engagement.
The points-based system increased re-engagement and customer lifetime value.
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