Dior Membership App
Overview
Digitizing luxury fashion loyalty through personalized engagement and data-driven insights.
Challenges
Luxury Customer Identification
Need to accurately identify and track high-value customers while maintaining brand exclusivity.
Omnichannel Integration
Challenge of creating seamless connections between physical boutiques, e-commerce, and digital engagement.
Service Accessibility
Traditional booking systems for in-store services created friction in the luxury customer experience.
The Solution
Collecting Digital Footprints
With a customer base of millions, Dior gets to know its customers right through collecting customers’ digital footprints.
- Membership
Straightforward onboarding experience with SMS verification to make sure marketers can reach them later. - Content Management
The app is where Dior has their latest news delivered to their members. - e-Shop
Our app directs Dior's customers to their e-shop on Shopify. - Booking
Customers are able to book in-store services through Dior's app.
The Results
Beauty member activity grew significantly with early access events driving stronger loyalty.
The digital journey reinforced Dior’s premium brand image and seamless luxury.
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