NF Touch Membership App

NF Touch Membership App

Overview

Transforming NF Touch’s loyalty strategy through a reimagined mobile membership experience.

Industry
Enterprise
COMPANY SCALE
2500+
Product & Services
eCard at Apple & Google Wallet
Stamps & Points
Merchant Success Service
Enterprise
Marketing Automation

Challenges

App Experience Inconsistency

The existing membership app, built by a previous vendor, offered inconsistent UX and lacked a modern, unified design across screens.

Fragmented Feature Deployment

Key functionalities such as privileges and mall-specific rewards were disjointed and difficult to scale across multiple locations.

Upgrade Disruption Risk

There was a high risk of disrupting existing members during transitions due to structural inefficiencies in the legacy system.

The Solution

Gradual App Revamp with Loyalty Precision

We transformed NF Touch’s legacy platform into a feature-rich mobile app with zero disruption. By phasing in new capabilities across Nan Fung malls, users enjoyed a seamless upgrade.

  • Core
    Rebuilt on our CRM Core for precise segmentation and campaign control.
  • Wallet & Points
    Consolidated multi-mall rewards into a unified system.
  • Rewards
    Improved privilege visibility and point tracking for smoother redemptions.
  • Stability
    Transitioned users to the new app environment with zero downtime.

The Results

Surge in Active Members

The app saw a noticeable uptick in daily activity as members regularly engaged with points and offers.

Data-Driven Campaign Performance

Integration with CRM enabled smarter, behavior-based campaign targeting.

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