NF Touch Membership App
Overview
Transforming NF Touch’s loyalty strategy through a reimagined mobile membership experience.
Challenges
App Experience Inconsistency
The existing membership app, built by a previous vendor, offered inconsistent UX and lacked a modern, unified design across screens.
Fragmented Feature Deployment
Key functionalities such as privileges and mall-specific rewards were disjointed and difficult to scale across multiple locations.
Upgrade Disruption Risk
There was a high risk of disrupting existing members during transitions due to structural inefficiencies in the legacy system.
The Solution
Gradual App Revamp with Loyalty Precision
We transformed NF Touch’s legacy platform into a feature-rich mobile app with zero disruption. By phasing in new capabilities across Nan Fung malls, users enjoyed a seamless upgrade.
- Core
Rebuilt on our CRM Core for precise segmentation and campaign control. - Wallet & Points
Consolidated multi-mall rewards into a unified system. - Rewards
Improved privilege visibility and point tracking for smoother redemptions. - Stability
Transitioned users to the new app environment with zero downtime.
The Results
The app saw a noticeable uptick in daily activity as members regularly engaged with points and offers.
Integration with CRM enabled smarter, behavior-based campaign targeting.
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