Sanrio Smile HK Mobile app
Overview
Gamifying Sanrio’s membership engagement through playful mobile innovation.
Challenges
One-Size-Fits-All Loyalty
The previous fan engagement system failed to differentiate among superfans and casual buyers.
Low Digital Retention
App usage dropped after onboarding, due to lack of gamified interactions or evolving content.
Missed Monetization
Limited in-app incentives led to low redemption rates and missed retail opportunities.
The Solution
Gamified Fan Loyalty with Sanrio Smile HK
We created a whimsical mobile app that made every fan interaction feel magical.
- Gamification
Points, badges, and daily quests keep fans coming back. - Wallet & Rewards
Easy redemption of event access, merchandise, and tier perks. - Personalized Missions
Tailored based on fan type and activity. - Fan-first Design
Every element, from UI to reward mechanics, reflects Sanrio’s brand charm.
The Results
Gamified features kept fans coming back, turning casual users into daily participants.
Members showed significantly stronger intent to redeem, driving higher sales.
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