企業 · 成功案例
AIA Alta 獎賞錢包.
專為 AIA Alta 打造的尊尚獎賞錢包,全面提升 AIA 財富管理中心的客戶體驗。

行業
企業
公司規模
2,500+
產品與服務
eCard at Apple & Google WalletEnterpriseMembership Website & PluginMarketing Automation
挑戰
舊有獎賞方案難以觸及高信任度的會員。
01
獎賞缺乏可攜性
會員只能依賴網站等靜態平台追蹤優惠 — 沒有可隨身攜帶的會員證,口袋裡空無一物。
02
對安全性要求極高的應用場景
作為金融機構,AIA 需要為每項會員獎賞與權益提供加密、受權限控制的傳遞方式。
03
會員參與度有限
缺乏定期的數碼接觸點,許多會員在首次註冊後的數週內便悄然流失。
解決方案
在可信賴的錢包環境中提供專屬獎賞。
我們為 AIA 高信任度的客群打造了一個安全的錢包式會員證 — 已上線 Apple 與 Google Wallet,並由 Core CRM 全程管理。
加密錢包會員證
個人化會員卡,透過裝置生物識別存取。
會員專屬優惠
獎賞層級與推廣活動由 Core CRM 全程管理。
信任層
每一步均以金融級安全標準構建。
獎賞追蹤
實時的積分與權益可視化,建立會員信心。

成果
會員真正願意保留並打開的會員證。
01
訊息觸及更強
實時、個人化的錢包通行證,在會員本就會看的地方出現 —— 並引導他們更深入使用 AIA 的服務。
02
更精準的目標定位
憑藉 CRM 驅動的客群細分與洞察,AIA 發送真正合適的活動 —— 鞏固長期的會員忠誠度。
AIA Alta 獎賞錢包 AIA Alta 專為 AIA Alta 打造的尊尚獎賞錢包,全面提升 AIA 財富管理中心的客戶體驗。
/\* Card Border Gradient \*/ /\*Box Shadow method .card\_item { border: 3px solid white; border-radius: 1.25rem; padding: 20px; box-sizing: border-box; background-color: #f6f1f0; transition: box-shadow 0.3s; } .card\_item:hover { box-shadow: 0 0 0 5px #FF5C4C inset, 0 0 0 8px #FFABE7 inset; } \*/ section { position: relative; } p { text-wrap: pretty; } h1, h2, h3, h4, h5, h6{ text-wrap: balance; } .legal\_item a { text-decoration: underline; } /\* Nav link Product Hover \*/ .nav\_link\_products { position: relative; text-decoration: none; /\* Remove default underline \*/ } .nav\_link\_products::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: linear-gradient(to right, #ff5c4c, #ffabe7); transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .nav\_link\_products:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Nav Link General Hover\*/ .navbar1\_link { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: black; /\* Use a solid black color \*/ transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Default styles (applies to all screen sizes) \*/ .navbar1\_link\_features { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link\_features::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link\_features:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Styles for viewports below 991px \*/ @media (max-width: 991px) { .navbar1\_link\_features::after { background: black; /\* Change to black \*/ } } /\* Styles for viewports above 991px \*/ @media (min-width: 992px) { .navbar1\_link\_features::after { background: #685e64; /\* Default color \*/ } } /\* Set color style to inherit \*/ .inherit-color \* { color: inherit; } /\* Focus state style for keyboard navigation for the focusable elements \*/ \*\[tabindex\]:focus-visible, input\[type="file"\]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /\* Get rid of top margin on first element in any rich text element \*/ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /\* Get rid of bottom margin on last element in any rich text element \*/ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /\* Prevent all click and hover interaction with an element \*/ .pointer-events-off { pointer-events: none; } /\* Enables all click and hover interaction with an element \*/ .pointer-events-on { pointer-events: auto; } /\* Create a class of .div-square which maintains a 1:1 dimension of a div \*/ .div-square::after { content: ""; display: block; padding-bottom: 100%; } /\* Make sure containers never lose their center alignment \*/ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } /\* Make the following elements inherit typography styles from the parent and not have hardcoded values. Important: You will not be able to style for example "All Links" in Designer with this CSS applied. Uncomment this CSS to use it in the project. Leave this message for future hand-off. \*/ /\* a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } \*/ /\* Apply "..." after 3 lines of text \*/ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /\* Apply "..." after 2 lines of text \*/ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /\* Adds inline flex display \*/ .display-inlineflex { display: inline-flex; } /\* These classes are never overwritten \*/ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape{ display: none !important; } } @media screen and (max-width: 479px) { .hide-mobile{ display: none !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; margin-left: 0rem !important; } .padding-bottom { padding-top: 0rem !important; padding-right: 0rem !important; padding-left: 0rem !important; } .margin-left { margin-top: 0rem !important; margin-right: 0rem !important; margin-bottom: 0rem !important; } .padding-left { padding-top: 0rem !important; padding-right: 0rem !important; padding-bottom: 0rem !important; } .margin-horizontal { margin-top: 0rem !important; margin-bottom: 0rem !important; } .padding-horizontal { padding-top: 0rem !important; padding-bottom: 0rem !important; } .margin-vertical { margin-right: 0rem !important; margin-left: 0rem !important; } .padding-vertical { padding-right: 0rem !important; padding-left: 0rem !important; } /\* Apply "..." at 100% width \*/ .truncate-width { width: 100%; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } /\* Removes native scrollbar \*/ .no-scrollbar { -ms-overflow-style: none; overflow: -moz-scrollbars-none; } .no-scrollbar::-webkit-scrollbar { display: none; } /\* Disable default focus styles \*/ input:focus, textarea:focus, select:focus, button:focus { outline: none; -webkit-appearance: none; -moz-appearance: none; appearance: none; /\* Remove default arrow \*/ background-image: url(...); /\* Add custom arrow \*/ } .alternate-rich-text p{ color:white !important; margin-top: 1rem; margin-bottom: 0.5rem; } \[data-card=hover\] .card\_hover\_wrap { opacity: 0; visibility: hidden; transition: opacity 0.4s ease, visibility 0.4s ease; } \[data-card=hover\]:hover .card\_hover\_wrap { opacity: 1; visibility: visible; } @media screen and (max-width: 480px) { .w-richtext figure.w-richtext-align-floatleft { float: none !important; margin: 0 auto; } } .nav\_link\_list\_wrap a.w--current { color: #3e3e3e !important; } .nav\_link\_list\_wrap a.w--current:hover { color: #ff761a !important; } .nav\_link\_list\_item.last a.w--current { color: white !important; /\* or your desired color \*/ }
[
](/)
[
聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[EN](/success-stories/aia-alta-rewards-wallet)
[中](/zh-hk/success-stories/aia-alta-rewards-wallet)
[
預約示範
](#)
- [首頁](/)
- 產品
[
產品
](/platform#products)
[會員網站](/products/membership-website)

[Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)

[忠誠度引擎](/products/loyalty-engine)

[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)

[白牌手機應用程式](/products/white-label-mobile-app)

[
功能
](/platform#features)
[
電子印花卡
](/features/digital-stamp-card)
[
積分與會員級別
](/features/points-tiers)
[
獎賞管理
](/features/rewards-management)
[
忠誠度推廣活動
](/features/loyalty-campaigns)
[
會員轉介
](/features/referral)
[
預付禮券及儲值額
](/features/prepaid-voucher-credit)
[
禮品卡
](/features/gift-card)
[
儀表板與報表
](/features/dashboard-report)
[
客戶分群
](/features/customer-segmentation)
[
營銷自動化
](/features/marketing-automation)
- [
服務
](/platform#services)
[系統客製化](/services/system-customisation)

[數據整合服務 (ETL)](/services/data-consolidation-services-etl)

[禮品及推廣合作](/services/gift-promotion-partnership)

[商戶成功服務](/services/merchant-success-service)

- [
行業
](/platform#industries)
[企業](/industries/enterprise)

[餐飲業](/industries/food-beverage)

[零售業](/industries/retail)

[美容業](/industries/beauty)

- [成功案例](/success-stories)
- [網誌](/resources)
- [收費](/pricing)
- [
聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[
](/)
[](#)
產品
[會員網站](/products/membership-website)
[Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)
[忠誠度引擎](/products/loyalty-engine)
[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)
[白牌手機應用程式](/products/white-label-mobile-app)
[
功能
](/platform#features)
[獎賞管理](/features/rewards-management)
[營銷自動化](/features/marketing-automation)
[客戶分群](/features/customer-segmentation)
[忠誠度推廣活動](/features/loyalty-campaigns)
[預付禮券及儲值額](/features/prepaid-voucher-credit)
[儀表板與報表](/features/dashboard-report)
[禮品卡](/features/gift-card)
[會員轉介](/features/referral)
[積分與會員級別](/features/points-tiers)
[電子印花卡](/features/digital-stamp-card)
[
服務
](/platform#services)
[系統客製化](/services/system-customisation)
[數據整合服務 (ETL)](/services/data-consolidation-services-etl)
[禮品及推廣合作](/services/gift-promotion-partnership)
[商戶成功服務](/services/merchant-success-service)
行業
[企業](/industries/enterprise)
[餐飲業](/industries/food-beverage)
[零售業](/industries/retail)
[美容業](/industries/beauty)
[收費](/pricing)[成功案例](/success-stories)[網誌](/resources)
[
聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[EN](/success-stories/aia-alta-rewards-wallet)
[中](/zh-hk/success-stories/aia-alta-rewards-wallet)
document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });
.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }

# AIA Alta 獎賞錢包

## 項目概覽
### 以安全可靠的錢包式忠誠度方案,革新 AIA 的會員獎賞體驗。
行業
企業
企業規模
2,500+
產品及服務
Apple 及 Google Wallet 電子卡
企業
會員網站及插件
營銷自動化
## 挑戰
## 獎賞缺乏可攜性
會員只能依靠網站等靜態平台追蹤福利。
## 對保安要求極高
作為金融機構,AIA 需要為會員獎賞提供加密及安全的存取方式。
## 會員互動有限
缺乏恆常的數碼接觸點,不少會員在註冊後便逐漸失去聯繫。


## 解決方案
## 於可信賴的錢包環境中,提供尊尚獎賞
我們為 AIA 重視信任的尊貴客群,推出一張安全的錢包式會員通行證。
- **加密錢包通行證**
個人化會員卡,透過生物認證安全存取。
- **會員專屬優惠**
透過 Core CRM 管理獎賞級別與推廣活動。
- **信任保障層**
以金融級保安標準設計。
- **獎賞追蹤**
實時顯示積分及福利,建立會員信心。
## 成果

資訊觸及力更強
實時且個人化的通知獲得理想的開啟率,並進一步推動會員與 AIA 服務的深度互動。

精準目標營銷
憑藉 CRM 驅動的客戶分群與洞察,AIA 推出更貼近會員需要的活動,鞏固長遠的客戶忠誠度。
## 相關項目
實證有效的 CRM 解決方案:創造實質價值的項目

### BMW iSpace 會員電子卡
Apple 及 Google Wallet 電子卡
企業
會員網站及插件
BMW iSpace 以數碼會員電子卡革新尊尚車主體驗,結合錢包方案,帶來無縫且個人化的服務。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/bmw-ispace-membership-e-card)

### Clarins 員工獎賞計劃
零售業
Apple 及 Google Wallet 電子卡
營銷自動化
Clarins 透過數碼獎賞計劃將員工培訓遊戲化,以積分獎勵與電子錢包結合,有效提升員工投入度。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/clarins-staff-reward-programme)

### Cookie Department 電子印花卡
Apple 及 Google Wallet 電子卡
禮品卡
餐飲業
Cookie DPT 透過電子印花及電子錢包整合,革新期間限定餅店的忠誠度體驗,於多個據點推動會員互動。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/cookie-department-digital-stamp-card)
[
.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }
查看全部
](/success-stories)
## 準備好開展旅程?
以 JuicySuite 完善您的客戶旅程。
.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }
預約示範
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聯絡銷售團隊
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
緊貼我們的最新動態,率先了解新功能與產品發佈。
.email\_button\_wrap .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .email\_button\_wrap:hover .button\_primary\_hover\_bg { opacity: 1; }
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產品
[白牌手機應用程式](/products/white-label-mobile-app)
[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)
[忠誠度引擎](/products/loyalty-engine)
[Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)
[會員網站](/products/membership-website)
功能
[電子印花卡](/features/digital-stamp-card)
[積分與會員級別](/features/points-tiers)
[會員轉介](/features/referral)
[禮品卡](/features/gift-card)
[儀表板與報表](/features/dashboard-report)
[預付禮券及儲值額](/features/prepaid-voucher-credit)
[忠誠度推廣活動](/features/loyalty-campaigns)
[客戶分群](/features/customer-segmentation)
[營銷自動化](/features/marketing-automation)
[獎賞管理](/features/rewards-management)
服務
[商戶成功服務](/services/merchant-success-service)
[禮品及推廣合作](/services/gift-promotion-partnership)
[數據整合服務 (ETL)](/services/data-consolidation-services-etl)
[系統客製化](/services/system-customisation)
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感謝您!我們已收到您的提交!
糟糕!提交表單時發生錯誤。
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