零售 · 成功案例
Dior 會員應用程式.
Dior 透過整合式會員應用程式提升奢華零售體驗,設有SMS驗證、電子商務整合及精細的客戶分眾功能。
行業
零售
公司規模
500
產品與服務
Marketing AutomationMembership Website & PluginMerchant Success ServicePrepaid Voucher & Credit
挑戰
舊有獎賞方案難以觸及高信任度的會員。
01
識別尊貴客戶
需要在維持品牌尊貴感的同時,準確識別並追蹤高價值客戶。
02
全渠道整合
如何在實體店、電子商務與數碼互動之間建立無縫連接,是一大挑戰。
03
服務便利性
傳統的店內服務預約系統,為尊貴的客戶體驗帶來不便。
解決方案
收集數碼足跡
坐擁數以百萬計的客戶,Dior 正是透過收集客戶的數碼足跡來深入了解他們。
會員
簡單直接的入會體驗,配以短訊驗證,確保市場推廣團隊日後可聯繫客戶。
內容管理
Dior 透過應用程式向會員發布最新消息。
電子商店
我們的應用程式將 Dior 的客戶引導至其 Shopify 電子商店。
預約
客戶可透過 Dior 的應用程式預約店內服務。
成果
會員真正願意保留並打開的會員證。
01
高參與,高重購
美妝會員持續活躍,搶先體驗活動把這份關注化為忠誠度。
02
數碼體驗提升尊貴感
數碼旅程強化了 Dior 的高端品牌形象與無縫奢華體驗。
Dior 會員應用程式 Dior Dior 透過整合式會員應用程式提升奢華零售體驗,設有SMS驗證、電子商務整合及精細的客戶分眾功能。 
/\* Card Border Gradient \*/ /\*Box Shadow method .card\_item { border: 3px solid white; border-radius: 1.25rem; padding: 20px; box-sizing: border-box; background-color: #f6f1f0; transition: box-shadow 0.3s; } .card\_item:hover { box-shadow: 0 0 0 5px #FF5C4C inset, 0 0 0 8px #FFABE7 inset; } \*/ section { position: relative; } p { text-wrap: pretty; } h1, h2, h3, h4, h5, h6{ text-wrap: balance; } .legal\_item a { text-decoration: underline; } /\* Nav link Product Hover \*/ .nav\_link\_products { position: relative; text-decoration: none; /\* Remove default underline \*/ } .nav\_link\_products::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: linear-gradient(to right, #ff5c4c, #ffabe7); transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .nav\_link\_products:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Nav Link General Hover\*/ .navbar1\_link { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: black; /\* Use a solid black color \*/ transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Default styles (applies to all screen sizes) \*/ .navbar1\_link\_features { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link\_features::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link\_features:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Styles for viewports below 991px \*/ @media (max-width: 991px) { .navbar1\_link\_features::after { background: black; /\* Change to black \*/ } } /\* Styles for viewports above 991px \*/ @media (min-width: 992px) { .navbar1\_link\_features::after { background: #685e64; /\* Default color \*/ } } /\* Set color style to inherit \*/ .inherit-color \* { color: inherit; } /\* Focus state style for keyboard navigation for the focusable elements \*/ \*\[tabindex\]:focus-visible, input\[type="file"\]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /\* Get rid of top margin on first element in any rich text element \*/ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /\* Get rid of bottom margin on last element in any rich text element \*/ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /\* Prevent all click and hover interaction with an element \*/ .pointer-events-off { pointer-events: none; } /\* Enables all click and hover interaction with an element \*/ .pointer-events-on { pointer-events: auto; } /\* Create a class of .div-square which maintains a 1:1 dimension of a div \*/ .div-square::after { content: ""; display: block; padding-bottom: 100%; } /\* Make sure containers never lose their center alignment \*/ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } /\* Make the following elements inherit typography styles from the parent and not have hardcoded values. Important: You will not be able to style for example "All Links" in Designer with this CSS applied. Uncomment this CSS to use it in the project. Leave this message for future hand-off. \*/ /\* a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } \*/ /\* Apply "..." after 3 lines of text \*/ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /\* Apply "..." after 2 lines of text \*/ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /\* Adds inline flex display \*/ .display-inlineflex { display: inline-flex; } /\* These classes are never overwritten \*/ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape{ display: none !important; } } @media screen and (max-width: 479px) { .hide-mobile{ display: none !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; margin-left: 0rem !important; } .padding-bottom { padding-top: 0rem !important; padding-right: 0rem !important; padding-left: 0rem !important; } .margin-left { margin-top: 0rem !important; margin-right: 0rem !important; margin-bottom: 0rem !important; } .padding-left { padding-top: 0rem !important; padding-right: 0rem !important; padding-bottom: 0rem !important; } .margin-horizontal { margin-top: 0rem !important; margin-bottom: 0rem !important; } .padding-horizontal { padding-top: 0rem !important; padding-bottom: 0rem !important; } .margin-vertical { margin-right: 0rem !important; margin-left: 0rem !important; } .padding-vertical { padding-right: 0rem !important; padding-left: 0rem !important; } /\* Apply "..." at 100% width \*/ .truncate-width { width: 100%; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } /\* Removes native scrollbar \*/ .no-scrollbar { -ms-overflow-style: none; overflow: -moz-scrollbars-none; } .no-scrollbar::-webkit-scrollbar { display: none; } /\* Disable default focus styles \*/ input:focus, textarea:focus, select:focus, button:focus { outline: none; -webkit-appearance: none; -moz-appearance: none; appearance: none; /\* Remove default arrow \*/ background-image: url(...); /\* Add custom arrow \*/ } .alternate-rich-text p{ color:white !important; margin-top: 1rem; margin-bottom: 0.5rem; } \[data-card=hover\] .card\_hover\_wrap { opacity: 0; visibility: hidden; transition: opacity 0.4s ease, visibility 0.4s ease; } \[data-card=hover\]:hover .card\_hover\_wrap { opacity: 1; visibility: visible; } @media screen and (max-width: 480px) { .w-richtext figure.w-richtext-align-floatleft { float: none !important; margin: 0 auto; } } .nav\_link\_list\_wrap a.w--current { color: #3e3e3e !important; } .nav\_link\_list\_wrap a.w--current:hover { color: #ff761a !important; } .nav\_link\_list\_item.last a.w--current { color: white !important; /\* or your desired color \*/ }
[
](/)
[
聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[EN](/success-stories/dior-membership-app)
[中](/zh-hk/success-stories/dior-membership-app)
[
預約示範
](#)
- [首頁](/)
- 產品
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產品
](/platform#products)
[會員網站](/products/membership-website)
[Apple 與 Google 電子錢包](/products/ewallet-on-apple-google)
[忠誠度引擎](/products/loyalty-engine)
[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)
[白牌手機應用程式](/products/white-label-mobile-app)
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功能
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[
電子印花卡
](/features/digital-stamp-card)
[
積分及等級
](/features/points-tiers)
[
獎賞管理
](/features/rewards-management)
[
忠誠度活動
](/features/loyalty-campaigns)
[
推薦計劃
](/features/referral)
[
預付券及儲值
](/features/prepaid-voucher-credit)
[
禮品卡
](/features/gift-card)
[
儀表板及報告
](/features/dashboard-report)
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客戶分眾
](/features/customer-segmentation)
[
營銷自動化
](/features/marketing-automation)
- [
服務
](/platform#services)
[系統客製化](/services/system-customisation)
[數據整合服務 (ETL)](/services/data-consolidation-services-etl)
[禮品及推廣合作](/services/gift-promotion-partnership)
[商戶成功服務](/services/merchant-success-service)
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行業
](/platform#industries)
[企業](/industries/enterprise)
[餐飲](/industries/food-beverage)
[零售](/industries/retail)
[美容](/industries/beauty)
- [成功案例](/success-stories)
- [網誌](/resources)
- [收費](/pricing)
- [
聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[
](/)
[](#)
產品
[會員網站](/products/membership-website)
[Apple 與 Google 電子錢包](/products/ewallet-on-apple-google)
[忠誠度引擎](/products/loyalty-engine)
[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)
[白牌手機應用程式](/products/white-label-mobile-app)
[
功能
](/platform#features)
[獎賞管理](/features/rewards-management)
[營銷自動化](/features/marketing-automation)
[客戶分眾](/features/customer-segmentation)
[忠誠度活動](/features/loyalty-campaigns)
[預付券及儲值](/features/prepaid-voucher-credit)
[儀表板及報告](/features/dashboard-report)
[禮品卡](/features/gift-card)
[推薦計劃](/features/referral)
[積分及等級](/features/points-tiers)
[電子印花卡](/features/digital-stamp-card)
[
服務
](/platform#services)
[系統客製化](/services/system-customisation)
[數據整合服務 (ETL)](/services/data-consolidation-services-etl)
[禮品及推廣合作](/services/gift-promotion-partnership)
[商戶成功服務](/services/merchant-success-service)
行業
[企業](/industries/enterprise)
[餐飲](/industries/food-beverage)
[零售](/industries/retail)
[美容](/industries/beauty)
[收費](/pricing)[成功案例](/success-stories)[網誌](/resources)
[
聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[EN](/success-stories/dior-membership-app)
[中](/zh-hk/success-stories/dior-membership-app)
document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });
.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }
# Dior 會員應用程式
## 概覽
### 以個人化互動與數據洞察,將奢華時尚的會員忠誠度全面數碼化。
行業
零售
公司規模
500
產品及服務
營銷自動化
會員網站及外掛
商戶成功服務
預付券及儲值
零售
## 挑戰
##### 奢華客戶識別
需要準確識別並追蹤高價值客戶,同時維持品牌的尊貴定位。
##### 全通路整合
要在實體精品店、電子商務與數碼互動之間建立無縫連結。
##### 服務便捷度
傳統的店內服務預約系統,為奢華客戶體驗帶來不必要的阻礙。
## 解決方案
## 收集數碼足跡
面對數以百萬計的客戶群,Dior 透過收集顧客的數碼足跡,深入了解每一位客戶。
- **會員制度**
以 SMS 驗證打造簡潔順暢的註冊流程,確保品牌日後能持續接觸客戶。
- **內容管理**
應用程式是 Dior 向會員傳遞最新資訊的主要平台。
- **網上商店**
應用程式將 Dior 的客戶引導至建構於 Shopify 上的網上商店。
- **預約服務**
客戶可透過 Dior 的應用程式預約店內服務。
## 成果
高度互動,重複消費提升
美妝會員活動參與度顯著上升,搶先體驗活動進一步強化客戶忠誠度。
數碼體驗 提升品牌尊貴感
數碼旅程鞏固了 Dior 的高端品牌形象,呈現無縫奢華體驗。
## 相關項目
實證有效的 CRM 解決方案:成效顯著的項目案例
### AIA Alta 獎賞錢包
Apple 與 Google Wallet 電子卡
企業
會員網站及外掛
為 AIA Alta 打造的專屬獎賞錢包,提升客戶於 AIA 財富管理中心的體驗。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/aia-alta-rewards-wallet)
### BMW iSpace 會員電子卡
Apple 與 Google Wallet 電子卡
企業
會員網站及外掛
BMW iSpace 以數碼會員電子卡革新豪華車主體驗,整合錢包解決方案,提供無縫的個人化服務。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/bmw-ispace-membership-e-card)
### Clarins 員工獎賞計劃
零售
Apple 與 Google Wallet 電子卡
營銷自動化
Clarins 以遊戲化方式推動員工培訓,透過積分獎勵及電子錢包整合,提升員工投入度。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/clarins-staff-reward-programme)
[
.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }
查看全部
](/success-stories)
## 準備好開始了嗎?
以 JuicySuite 完善您客戶的旅程。
.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }
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.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
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.email\_button\_wrap .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .email\_button\_wrap:hover .button\_primary\_hover\_bg { opacity: 1; }
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產品
[白牌手機應用程式](/products/white-label-mobile-app)
[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)
[忠誠度引擎](/products/loyalty-engine)
[Apple 與 Google 電子錢包](/products/ewallet-on-apple-google)
[會員網站](/products/membership-website)
功能
[電子印花卡](/features/digital-stamp-card)
[積分及等級](/features/points-tiers)
[推薦計劃](/features/referral)
[禮品卡](/features/gift-card)
[儀表板及報告](/features/dashboard-report)
[預付券及儲值](/features/prepaid-voucher-credit)
[忠誠度活動](/features/loyalty-campaigns)
[客戶分眾](/features/customer-segmentation)
[營銷自動化](/features/marketing-automation)
[獎賞管理](/features/rewards-management)
服務
[商戶成功服務](/services/merchant-success-service)
[禮品及推廣合作](/services/gift-promotion-partnership)
[數據整合服務 (ETL)](/services/data-consolidation-services-etl)
[系統客製化](/services/system-customisation)
行業
[美容](/industries/beauty)
[零售](/industries/retail)
[餐飲](/industries/food-beverage)
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// Function to update hidden field with selected checkbox IDs function updateSelectedCheckboxes() { const checkedBoxes = document.querySelectorAll('input\[type="checkbox"\]:checked'); const selectedIds = Array.from(checkedBoxes).map(checkbox => checkbox.id); document.getElementById('selectedCheckboxes').value = selectedIds.join(','); } // Add change listener to all checkboxes document.querySelectorAll('input\[type="checkbox"\]').forEach(checkbox => { checkbox.addEventListener('change', updateSelectedCheckboxes); }); // Optional: Also update on form submission document.querySelector('form').addEventListener('submit', function(e) { updateSelectedCheckboxes(); }); // This is because Webflow CMS for checkbox values won't carry over its actual name value over const checkboxFields = document.querySelectorAll('.form\_checkbox\_field'); checkboxFields.forEach(field => { // Get the field's ID const fieldId = field.id; if (fieldId) { // Find the input element within this field const input = field.querySelector('input'); if (input) { // Set the input's name attribute to the field's ID input.setAttribute('name', fieldId); } } }); document.getElementById('page\_name\_field').value = window.location.pathname;
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糟糕!提交表單時發生錯誤。
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