零售 · 成功案例
(MALIN+GOETZ) 數碼印花卡.
MALIN+GOETZ 以電子錢包數碼印花提升美妝零售體驗，簡化會員忠誠計劃同時收集顧客洞察，深化品牌互動。
行業
零售
公司規模
1,000
產品與服務
Merchant Success ServicePrepaid Voucher & Credit
挑戰
舊有獎賞方案難以觸及高信任度的會員。
01
新店開幕參與度
品牌在競爭激烈的美容市場新店開幕後,需要有效方式帶動重複到訪並建立客戶忠誠度。
02
客戶數據收集
傳統零售方式對高端護膚領域的客戶購買模式與偏好洞察有限。
03
營運效率
人手忠誠度追蹤與獎賞管理,為高端零售環境的職員與客戶帶來不必要的複雜性。
解決方案
啟動獎賞系統
Malin+Goetz 配合新店開幕推出數碼印花活動 —— 大批會員加入,不少人為了換取獎賞而一再回來。
Stamp
集印章換獎賞。一如我們熟悉的方式,但因為是虛擬的而更酷。
Core
此會員系統由我們的 Core 支援,所有精彩體驗都在這裡發生。
Wallet
此數碼印花卡以電子錢包為基礎,客戶無需下載任何程式即可使用。
Reward
獎勵長期支持品牌的客戶,讓他們感受到自己的重要性。
成果
會員真正願意保留並打開的會員證。
01
跨品類互動
數碼互動鼓勵客戶探索多個護膚系列,提升忠誠度與日常使用習慣。
02
更高客戶終身價值
應用程式支援定期補購習慣,提升客戶的長期價值。
(MALIN+GOETZ) 數碼印花卡 MALIN+GOETZ MALIN+GOETZ 以電子錢包數碼印花提升美妝零售體驗，簡化會員忠誠計劃同時收集顧客洞察，深化品牌互動。 
/\* Card Border Gradient \*/ /\*Box Shadow method .card\_item { border: 3px solid white; border-radius: 1.25rem; padding: 20px; box-sizing: border-box; background-color: #f6f1f0; transition: box-shadow 0.3s; } .card\_item:hover { box-shadow: 0 0 0 5px #FF5C4C inset, 0 0 0 8px #FFABE7 inset; } \*/ section { position: relative; } p { text-wrap: pretty; } h1, h2, h3, h4, h5, h6{ text-wrap: balance; } .legal\_item a { text-decoration: underline; } /\* Nav link Product Hover \*/ .nav\_link\_products { position: relative; text-decoration: none; /\* Remove default underline \*/ } .nav\_link\_products::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: linear-gradient(to right, #ff5c4c, #ffabe7); transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .nav\_link\_products:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Nav Link General Hover\*/ .navbar1\_link { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: black; /\* Use a solid black color \*/ transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Default styles (applies to all screen sizes) \*/ .navbar1\_link\_features { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link\_features::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link\_features:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Styles for viewports below 991px \*/ @media (max-width: 991px) { .navbar1\_link\_features::after { background: black; /\* Change to black \*/ } } /\* Styles for viewports above 991px \*/ @media (min-width: 992px) { .navbar1\_link\_features::after { background: #685e64; /\* Default color \*/ } } /\* Set color style to inherit \*/ .inherit-color \* { color: inherit; } /\* Focus state style for keyboard navigation for the focusable elements \*/ \*\[tabindex\]:focus-visible, input\[type="file"\]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /\* Get rid of top margin on first element in any rich text element \*/ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /\* Get rid of bottom margin on last element in any rich text element \*/ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /\* Prevent all click and hover interaction with an element \*/ .pointer-events-off { pointer-events: none; } /\* Enables all click and hover interaction with an element \*/ .pointer-events-on { pointer-events: auto; } /\* Create a class of .div-square which maintains a 1:1 dimension of a div \*/ .div-square::after { content: ""; display: block; padding-bottom: 100%; } /\* Make sure containers never lose their center alignment \*/ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } /\* Make the following elements inherit typography styles from the parent and not have hardcoded values. Important: You will not be able to style for example "All Links" in Designer with this CSS applied. Uncomment this CSS to use it in the project. Leave this message for future hand-off. \*/ /\* a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } \*/ /\* Apply "..." after 3 lines of text \*/ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /\* Apply "..." after 2 lines of text \*/ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /\* Adds inline flex display \*/ .display-inlineflex { display: inline-flex; } /\* These classes are never overwritten \*/ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape{ display: none !important; } } @media screen and (max-width: 479px) { .hide-mobile{ display: none !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; margin-left: 0rem !important; } .padding-bottom { padding-top: 0rem !important; padding-right: 0rem !important; padding-left: 0rem !important; } .margin-left { margin-top: 0rem !important; margin-right: 0rem !important; margin-bottom: 0rem !important; } .padding-left { padding-top: 0rem !important; padding-right: 0rem !important; padding-bottom: 0rem !important; } .margin-horizontal { margin-top: 0rem !important; margin-bottom: 0rem !important; } .padding-horizontal { padding-top: 0rem !important; padding-bottom: 0rem !important; } .margin-vertical { margin-right: 0rem !important; margin-left: 0rem !important; } .padding-vertical { padding-right: 0rem !important; padding-left: 0rem !important; } /\* Apply "..." at 100% width \*/ .truncate-width { width: 100%; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } /\* Removes native scrollbar \*/ .no-scrollbar { -ms-overflow-style: none; overflow: -moz-scrollbars-none; } .no-scrollbar::-webkit-scrollbar { display: none; } /\* Disable default focus styles \*/ input:focus, textarea:focus, select:focus, button:focus { outline: none; -webkit-appearance: none; -moz-appearance: none; appearance: none; /\* Remove default arrow \*/ background-image: url(...); /\* Add custom arrow \*/ } .alternate-rich-text p{ color:white !important; margin-top: 1rem; margin-bottom: 0.5rem; } \[data-card=hover\] .card\_hover\_wrap { opacity: 0; visibility: hidden; transition: opacity 0.4s ease, visibility 0.4s ease; } \[data-card=hover\]:hover .card\_hover\_wrap { opacity: 1; visibility: visible; } @media screen and (max-width: 480px) { .w-richtext figure.w-richtext-align-floatleft { float: none !important; margin: 0 auto; } } .nav\_link\_list\_wrap a.w--current { color: #3e3e3e !important; } .nav\_link\_list\_wrap a.w--current:hover { color: #ff761a !important; } .nav\_link\_list\_item.last a.w--current { color: white !important; /\* or your desired color \*/ }
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聯絡我們
.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[EN](/success-stories/malin-goetz-digital-stamp-card)
[中](/zh-hk/success-stories/malin-goetz-digital-stamp-card)
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.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
](/contact)
[EN](/success-stories/malin-goetz-digital-stamp-card)
[中](/zh-hk/success-stories/malin-goetz-digital-stamp-card)
document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });
.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }
# (MALIN+GOETZ) 數碼印花卡
## 概覽
### 透過數碼創新及以顧客為本的設計，簡化奢華護膚品牌的會員體驗。
行業
零售
企業規模
1,000
產品及服務
商戶成功服務
預付券及儲值額
## 挑戰
##### 新店開幕互動
品牌於競爭激烈的美妝市場新店開幕後，需要一套有效方案推動顧客回頭率，建立長遠的會員忠誠度。
##### 顧客數據收集
傳統零售方式在奢華護膚範疇下，難以深入掌握顧客的購買模式及喜好。
##### 營運效率
人手追蹤忠誠計劃及管理獎賞，無論對員工或顧客而言，都為高端零售環境帶來不必要的複雜性。
## 解決方案
## 啟動獎賞系統！
(Malin+Goetz) 配合新店開幕推出數碼印花活動，吸引超過 2,000 位會員加入，其中三分一更為了換領獎賞而多次回訪！
- **印花**
儲印花換獎賞，沿用大家熟悉的方式，但虛擬化後更型格、更便利。
- **核心**
整個會員系統由我們的 Core 引擎驅動，所有精彩都由此發生。
- **錢包**
Nina Patisserie 的數碼印花卡以電子錢包為基礎，顧客無需下載任何應用程式即可使用。
- **獎賞**
為長期支持品牌的顧客送上獎賞，讓他們感受到被重視。
## 成果
跨品類互動
數碼互動鼓勵顧客探索不同護膚系列，提升忠誠度並培養日常使用習慣。
更高顧客終身價值
應用程式支援定期回購習慣，提升顧客的長遠價值。
## 相關案例
實證 CRM 方案實戰：締造價值的精選案例
### Dior 會員應用程式
營銷自動化
會員網站及插件
商戶成功服務
Dior 以整合會員應用程式提升奢華零售體驗，配備 SMS 驗證、電子商務整合及精準顧客分眾。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/dior-membership-app)
### Domain Club 會員應用程式
Apple 及 Google Wallet 電子卡
零售
印花及積分
Domain Mall 以多功能手機應用程式重塑購物體驗，整合忠誠獎賞、禮品換領及商場導航於一個易用平台。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/domain-club-membership-app)
### HKT The Club 忠誠應用程式
營銷自動化
企業
商戶成功服務
HKT The Club 整合超過 200 個合作夥伴的電訊忠誠計劃，透過個人化獎賞及即時內容推送，連繫超過 300 萬會員。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/hkt-the-club-loyalty-app)
[
.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }
查看全部
](/success-stories)
## 準備好開始了嗎？
以 JuicySuite 完善顧客旅程。
.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }
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](/contact)
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.email\_button\_wrap .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .email\_button\_wrap:hover .button\_primary\_hover\_bg { opacity: 1; }
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產品
[白牌手機應用程式](/products/white-label-mobile-app)
[顧客數據平台（CDP）](/products/customer-data-platform-cdp)
[忠誠計劃引擎](/products/loyalty-engine)
[Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)
[會員網站](/products/membership-website)
功能
[數碼印花卡](/features/digital-stamp-card)
[積分及等級](/features/points-tiers)
[推薦計劃](/features/referral)
[禮品卡](/features/gift-card)
[儀表板及報表](/features/dashboard-report)
[預付券及儲值額](/features/prepaid-voucher-credit)
[忠誠計劃推廣](/features/loyalty-campaigns)
[顧客分眾](/features/customer-segmentation)
[營銷自動化](/features/marketing-automation)
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多謝！我們已收到你的提交！
糟糕！提交表單時發生錯誤。
[
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