NF Touch 會員應用程式.

/\* Card Border Gradient \*/ /\*Box Shadow method .card\_item { border: 3px solid white; border-radius: 1.25rem; padding: 20px; box-sizing: border-box; background-color: #f6f1f0; transition: box-shadow 0.3s; } .card\_item:hover { box-shadow: 0 0 0 5px #FF5C4C inset, 0 0 0 8px #FFABE7 inset; } \*/ section { position: relative; } p { text-wrap: pretty; } h1, h2, h3, h4, h5, h6{ text-wrap: balance; } .legal\_item a { text-decoration: underline; } /\* Nav link Product Hover \*/ .nav\_link\_products { position: relative; text-decoration: none; /\* Remove default underline \*/ } .nav\_link\_products::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: linear-gradient(to right, #ff5c4c, #ffabe7); transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .nav\_link\_products:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Nav Link General Hover\*/ .navbar1\_link { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: black; /\* Use a solid black color \*/ transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Default styles (applies to all screen sizes) \*/ .navbar1\_link\_features { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link\_features::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link\_features:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Styles for viewports below 991px \*/ @media (max-width: 991px) { .navbar1\_link\_features::after { background: black; /\* Change to black \*/ } } /\* Styles for viewports above 991px \*/ @media (min-width: 992px) { .navbar1\_link\_features::after { background: #685e64; /\* Default color \*/ } } /\* Set color style to inherit \*/ .inherit-color \* { color: inherit; } /\* Focus state style for keyboard navigation for the focusable elements \*/ \*\[tabindex\]:focus-visible, input\[type="file"\]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /\* Get rid of top margin on first element in any rich text element \*/ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /\* Get rid of bottom margin on last element in any rich text element \*/ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /\* Prevent all click and hover interaction with an element \*/ .pointer-events-off { pointer-events: none; } /\* Enables all click and hover interaction with an element \*/ .pointer-events-on { pointer-events: auto; } /\* Create a class of .div-square which maintains a 1:1 dimension of a div \*/ .div-square::after { content: ""; display: block; padding-bottom: 100%; } /\* Make sure containers never lose their center alignment \*/ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } /\* Make the following elements inherit typography styles from the parent and not have hardcoded values. Important: You will not be able to style for example "All Links" in Designer with this CSS applied. Uncomment this CSS to use it in the project. Leave this message for future hand-off. \*/ /\* a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } \*/ /\* Apply "..." after 3 lines of text \*/ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /\* Apply "..." after 2 lines of text \*/ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /\* Adds inline flex display \*/ .display-inlineflex { display: inline-flex; } /\* These classes are never overwritten \*/ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape{ display: none !important; } } @media screen and (max-width: 479px) { .hide-mobile{ display: none !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; margin-left: 0rem !important; } .padding-bottom { padding-top: 0rem !important; padding-right: 0rem !important; padding-left: 0rem !important; } .margin-left { margin-top: 0rem !important; margin-right: 0rem !important; margin-bottom: 0rem !important; } .padding-left { padding-top: 0rem !important; padding-right: 0rem !important; padding-bottom: 0rem !important; } .margin-horizontal { margin-top: 0rem !important; margin-bottom: 0rem !important; } .padding-horizontal { padding-top: 0rem !important; padding-bottom: 0rem !important; } .margin-vertical { margin-right: 0rem !important; margin-left: 0rem !important; } .padding-vertical { padding-right: 0rem !important; padding-left: 0rem !important; } /\* Apply "..." at 100% width \*/ .truncate-width { width: 100%; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } /\* Removes native scrollbar \*/ .no-scrollbar { -ms-overflow-style: none; overflow: -moz-scrollbars-none; } .no-scrollbar::-webkit-scrollbar { display: none; } /\* Disable default focus styles \*/ input:focus, textarea:focus, select:focus, button:focus { outline: none; -webkit-appearance: none; -moz-appearance: none; appearance: none; /\* Remove default arrow \*/ background-image: url(...); /\* Add custom arrow \*/ } .alternate-rich-text p{ color:white !important; margin-top: 1rem; margin-bottom: 0.5rem; } \[data-card=hover\] .card\_hover\_wrap { opacity: 0; visibility: hidden; transition: opacity 0.4s ease, visibility 0.4s ease; } \[data-card=hover\]:hover .card\_hover\_wrap { opacity: 1; visibility: visible; } @media screen and (max-width: 480px) { .w-richtext figure.w-richtext-align-floatleft { float: none !important; margin: 0 auto; } } .nav\_link\_list\_wrap a.w--current { color: #3e3e3e !important; } .nav\_link\_list\_wrap a.w--current:hover { color: #ff761a !important; } .nav\_link\_list\_item.last a.w--current { color: white !important; /\* or your desired color \*/ }

[

](/)

[

聯絡我們

.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }

](/contact)

[EN](/success-stories/nf-touch-membership-app)

[中](/zh-hk/success-stories/nf-touch-membership-app)

[

預約示範

](#)

-   [首頁](/)
-   產品
    
    [
    
    產品
    
    ](/platform#products)
    
    [會員網站](/products/membership-website)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-1.avif)
    
    [Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-2.avif)
    
    [忠誠度引擎](/products/loyalty-engine)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-3.avif)
    
    [客戶數據平台 (CDP)](/products/customer-data-platform-cdp)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-4.avif)
    
    [白牌手機應用程式](/products/white-label-mobile-app)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-5.avif)
    
    [
    
    功能
    
    ](/platform#features)
    
    [
    
    電子印花卡
    
    
    
    ](/features/digital-stamp-card)
    
    [
    
    積分與等級
    
    
    
    ](/features/points-tiers)
    
    [
    
    獎賞管理
    
    
    
    ](/features/rewards-management)
    
    [
    
    忠誠度活動
    
    
    
    ](/features/loyalty-campaigns)
    
    [
    
    推薦計劃
    
    
    
    ](/features/referral)
    
    [
    
    預付券與儲值
    
    
    
    ](/features/prepaid-voucher-credit)
    
    [
    
    禮品卡
    
    
    
    ](/features/gift-card)
    
    [
    
    儀表板與報告
    
    
    
    ](/features/dashboard-report)
    
    [
    
    客戶分群
    
    
    
    ](/features/customer-segmentation)
    
    [
    
    行銷自動化
    
    
    
    ](/features/marketing-automation)
    
-   [
    
    服務
    
    ](/platform#services)
    
    [系統客製化](/services/system-customisation)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-6.avif)
    
    [數據整合服務 (ETL)](/services/data-consolidation-services-etl)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-7.avif)
    
    [禮品與推廣合作](/services/gift-promotion-partnership)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-8.avif)
    
    [商戶成功服務](/services/merchant-success-service)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-9.avif)
    
-   [
    
    行業
    
    ](/platform#industries)
    
    [大型企業](/industries/enterprise)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-10.avif)
    
    [餐飲業](/industries/food-beverage)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-11.avif)
    
    [零售業](/industries/retail)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-12.avif)
    
    [美容業](/industries/beauty)
    
    ![](/assets/success-stories/nf-touch-membership-app/img-13.avif)
    
-   [成功案例](/success-stories)
-   [部落格](/resources)
-   [收費](/pricing)
-   [
    
    聯絡我們
    
    .button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }
    
    ](/contact)

[

](/)

 [](#)

產品

[會員網站](/products/membership-website)

[Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)

[忠誠度引擎](/products/loyalty-engine)

[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)

[白牌手機應用程式](/products/white-label-mobile-app)

[

功能

](/platform#features)

[獎賞管理](/features/rewards-management)

[行銷自動化](/features/marketing-automation)

[客戶分群](/features/customer-segmentation)

[忠誠度活動](/features/loyalty-campaigns)

[預付券與儲值](/features/prepaid-voucher-credit)

[儀表板與報告](/features/dashboard-report)

[禮品卡](/features/gift-card)

[推薦計劃](/features/referral)

[積分與等級](/features/points-tiers)

[電子印花卡](/features/digital-stamp-card)

[

服務

](/platform#services)

[系統客製化](/services/system-customisation)

[數據整合服務 (ETL)](/services/data-consolidation-services-etl)

[禮品與推廣合作](/services/gift-promotion-partnership)

[商戶成功服務](/services/merchant-success-service)

行業

[大型企業](/industries/enterprise)

[餐飲業](/industries/food-beverage)

[零售業](/industries/retail)

[美容業](/industries/beauty)

[收費](/pricing)[成功案例](/success-stories)[部落格](/resources)

[

聯絡我們

.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }

](/contact)

[EN](/success-stories/nf-touch-membership-app)

[中](/zh-hk/success-stories/nf-touch-membership-app)

document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });

.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }

![Nan Fung Group](/assets/success-stories/nf-touch-membership-app/img-14.avif)

# NF Touch 會員應用程式

![NF Touch 會員應用程式](/assets/success-stories/nf-touch-membership-app/img-15.avif)

## 概覽

### 透過重塑手機會員體驗,革新 NF Touch 的忠誠度策略。

行業

大型企業

企業規模

2500+

產品及服務

Apple 及 Google Wallet 電子卡

印花及積分

商戶成功服務

大型企業

行銷自動化

## 挑戰

## 應用程式體驗不一致

由前供應商開發的現有會員應用程式,使用者體驗欠缺一致性,各畫面亦缺乏現代化及統一的設計。

## 功能部署零碎

禮遇及商場專屬獎賞等核心功能彼此割裂,難以擴展至多個地點。

## 升級中斷風險

由於舊系統結構效率欠佳,在轉換過程中對現有會員造成干擾的風險頗高。

![](/assets/success-stories/nf-touch-membership-app/img-16.avif)

![](/assets/success-stories/nf-touch-membership-app/img-17.avif)

## 解決方案

## 漸進式應用程式革新 配以精準忠誠度策略

我們將 NF Touch 的舊有平台轉化為功能豐富的手機應用程式,過程零中斷。透過於南豐旗下商場分階段引入新功能,讓用戶享受無縫升級體驗。

-   **核心**  
    建基於我們的 CRM Core,實現精準分群與活動控管。
-   **錢包與積分**  
    將多個商場的獎賞整合至統一系統。
-   **獎賞**  
    提升禮遇可見度及積分追蹤能力,令兌換更順暢。
-   **穩定性**  
    零停機時間下將用戶順利遷移至全新應用程式環境。

## 成果

![](/assets/success-stories/nf-touch-membership-app/img-18.avif)

活躍會員大幅增長

應用程式的每日活躍度明顯上升,會員定期參與積分及優惠互動。

![](/assets/success-stories/nf-touch-membership-app/img-19.avif)

數據驅動的活動成效

與 CRM 整合後,實現更智慧、以行為為基礎的活動精準投放。

## 相關項目

經實證的 CRM 解決方案實戰案例:創造價值的項目

![BMW](/assets/success-stories/nf-touch-membership-app/img-20.avif)

### AIA Alta 獎賞錢包

Apple 及 Google Wallet 電子卡

大型企業

會員網站及外掛

為 AIA Alta 量身打造的尊尚獎賞錢包,提升 AIA 財富管理中心的客戶體驗。

[

了解更多  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/aia-alta-rewards-wallet)

![BMW](/assets/success-stories/nf-touch-membership-app/img-21.avif)

### BMW iSpace 會員電子卡

Apple 及 Google Wallet 電子卡

大型企業

會員網站及外掛

BMW iSpace 以電子會員卡革新豪華汽車車主體驗,整合錢包方案,帶來無縫個人化體驗。

[

了解更多  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/bmw-ispace-membership-e-card)

![Clarins](/assets/success-stories/nf-touch-membership-app/img-22.avif)

### Clarins 員工獎賞計劃

零售業

Apple 及 Google Wallet 電子卡

行銷自動化

Clarins 以遊戲化方式進行員工培訓,透過積分獎勵及電子錢包整合,推動員工參與度。

[

了解更多  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/clarins-staff-reward-programme)

[

.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }

查看全部

](/success-stories)

## 準備好開始了嗎?

以 JuicySuite 完善您的客戶旅程。

.button .button\_gradient\_bg { opacity: 0; transition: opacity 0.4s ease; } .button:hover .button\_gradient\_bg { opacity: 1; }

預約示範

[

聯絡銷售團隊

.button.is-primary .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .button.is-primary:hover .button\_primary\_hover\_bg { opacity: 1; }

](/contact)

追蹤我們以獲取最新消息,並了解全新功能及版本資訊。

.email\_button\_wrap .button\_primary\_hover\_bg { opacity: 0; transition: opacity 0.4s ease; } .email\_button\_wrap:hover .button\_primary\_hover\_bg { opacity: 1; }

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產品

[白牌手機應用程式](/products/white-label-mobile-app)

[客戶數據平台 (CDP)](/products/customer-data-platform-cdp)

[忠誠度引擎](/products/loyalty-engine)

[Apple 及 Google 電子錢包](/products/ewallet-on-apple-google)

[會員網站](/products/membership-website)

功能

[電子印花卡](/features/digital-stamp-card)

[積分與等級](/features/points-tiers)

[推薦計劃](/features/referral)

[禮品卡](/features/gift-card)

[儀表板與報告](/features/dashboard-report)

[預付券與儲值](/features/prepaid-voucher-credit)

[忠誠度活動](/features/loyalty-campaigns)

[客戶分群](/features/customer-segmentation)

[行銷自動化](/features/marketing-automation)

[獎賞管理](/features/rewards-management)

服務

[商戶成功服務](/services/merchant-success-service)

[禮品與推廣合作](/services/gift-promotion-partnership)

[數據整合服務 (ETL)](/services/data-consolidation-services-etl)

[系統客製化](/services/system-customisation)

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[美容業](/industries/beauty)

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