餐飲 · 成功案例
Preface Coffee & Wine 電子印花卡.
Preface Coffee & Wine 將電子印花卡引入電子錢包,革新會員忠誠計劃,把每一杯咖啡的消費轉化為數據驅動的顧客體驗。
行業
餐飲
公司規模
25-30
產品與服務
Marketing AutomationMembership Website & PluginMerchant Success ServicePrepaid Voucher & Credit
挑戰
舊有獎賞方案難以觸及高信任度的會員。
01
傳統忠誠度追蹤
紙本印花卡容易遺失或損壞,令客戶感到沮喪,亦錯失了獎勵忠實客 戶的機會。
02
客戶數據收集
商戶缺乏系統化方式收集並分析客戶偏好與購買模式,限制了作出明智業務決策的能力。
03
客戶留存挑戰
缺乏現代互動系統,商戶難以維持穩定的客戶關係並有效鼓勵重複到訪。
解決方案
走在會員系統的最前線
走在會員系統最前線 — Preface Coffee & Wine 的概念別具開創性。早在數碼化概念受到關注之前,Preface Coffee & Wine 已洞見數碼化與電子化的發展潛力。與我們一同,把傳統實體印花卡轉化為儲存於手機中的電子產品。
Stamp
集印章換獎賞。一如我們熟悉的方式,但因為是虛擬的而更酷。
Core
此會員系統由我們的 Core 支援,所有精彩體驗都在這裡發生。
Wallet
Preface Coffee & Wine 的數碼印花卡以電子錢包為基礎,客戶無需下載任何程式即可使用。
Reward
獎勵長期支持品牌的客戶,讓他們感受到自己的重要性。
成果
會員真正願意保留並打開的會員證。
01
獎賞帶來更佳留存
度身訂造的激勵把客戶帶回來 —— 也為每次到訪多添一點。
02
聰明數據,聰明營運
系統分析優化了存貨規劃,並在繁忙時段來臨前先一步捕捉。
Preface Coffee & Wine 電子印花卡 Preface Coffee & Wine Preface Coffee & Wine 將電子印花卡引入電子錢包,革新會員忠誠計劃,把每一杯咖啡的消費轉化為數據驅動的顧客體驗。 
/\* Card Border Gradient \*/ /\*Box Shadow method .card\_item { border: 3px solid white; border-radius: 1.25rem; padding: 20px; box-sizing: border-box; background-color: #f6f1f0; transition: box-shadow 0.3s; } .card\_item:hover { box-shadow: 0 0 0 5px #FF5C4C inset, 0 0 0 8px #FFABE7 inset; } \*/ section { position: relative; } p { text-wrap: pretty; } h1, h2, h3, h4, h5, h6{ text-wrap: balance; } .legal\_item a { text-decoration: underline; } /\* Nav link Product Hover \*/ .nav\_link\_products { position: relative; text-decoration: none; /\* Remove default underline \*/ } .nav\_link\_products::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: linear-gradient(to right, #ff5c4c, #ffabe7); transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .nav\_link\_products:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Nav Link General Hover\*/ .navbar1\_link { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; background: black; /\* Use a solid black color \*/ transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Default styles (applies to all screen sizes) \*/ .navbar1\_link\_features { position: relative; text-decoration: none; /\* Remove default underline \*/ } .navbar1\_link\_features::after { content: ''; position: absolute; width: 100%; height: 2px; /\* Adjust the height of the underline as needed \*/ bottom: -2px; /\* Adjust the position of the underline as needed \*/ left: 0; transform: scaleX(0); transform-origin: bottom right; transition: transform 0.3s ease-out; } .navbar1\_link\_features:hover::after { transform: scaleX(1); transform-origin: bottom left; } /\* Styles for viewports below 991px \*/ @media (max-width: 991px) { .navbar1\_link\_features::after { background: black; /\* Change to black \*/ } } /\* Styles for viewports above 991px \*/ @media (min-width: 992px) { .navbar1\_link\_features::after { background: #685e64; /\* Default color \*/ } } /\* Set color style to inherit \*/ .inherit-color \* { color: inherit; } /\* Focus state style for keyboard navigation for the focusable elements \*/ \*\[tabindex\]:focus-visible, input\[type="file"\]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /\* Get rid of top margin on first element in any rich text element \*/ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /\* Get rid of bottom margin on last element in any rich text element \*/ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /\* Prevent all click and hover interaction with an element \*/ .pointer-events-off { pointer-events: none; } /\* Enables all click and hover interaction with an element \*/ .pointer-events-on { pointer-events: auto; } /\* Create a class of .div-square which maintains a 1:1 dimension of a div \*/ .div-square::after { content: ""; display: block; padding-bottom: 100%; } /\* Make sure containers never lose their center alignment \*/ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } /\* Make the following elements inherit typography styles from the parent and not have hardcoded values. Important: You will not be able to style for example "All Links" in Designer with this CSS applied. Uncomment this CSS to use it in the project. Leave this message for future hand-off. \*/ /\* a, .w-input, .w-select, .w-tab-link, .w-nav-link, .w-dropdown-btn, .w-dropdown-toggle, .w-dropdown-link { color: inherit; text-decoration: inherit; font-size: inherit; } \*/ /\* Apply "..." after 3 lines of text \*/ .text-style-3lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 3; -webkit-box-orient: vertical; } /\* Apply "..." after 2 lines of text \*/ .text-style-2lines { display: -webkit-box; overflow: hidden; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } /\* Adds inline flex display \*/ .display-inlineflex { display: inline-flex; } /\* These classes are never overwritten \*/ .hide { display: none !important; } @media screen and (max-width: 991px) { .hide, .hide-tablet { display: none !important; } } @media screen and (max-width: 767px) { .hide-mobile-landscape{ display: none !important; } } @media screen and (max-width: 479px) { .hide-mobile{ display: none !important; } } .margin-0 { margin: 0rem !important; } .padding-0 { padding: 0rem !important; } .spacing-clean { padding: 0rem !important; margin: 0rem !important; } .margin-top { margin-right: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-top { padding-right: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-right { margin-top: 0rem !important; margin-bottom: 0rem !important; margin-left: 0rem !important; } .padding-right { padding-top: 0rem !important; padding-bottom: 0rem !important; padding-left: 0rem !important; } .margin-bottom { margin-top: 0rem !important; margin-right: 0rem !important; margin-left: 0rem !important; } .padding-bottom { padding-top: 0rem !important; padding-right: 0rem !important; padding-left: 0rem !important; } .margin-left { margin-top: 0rem !important; margin-right: 0rem !important; margin-bottom: 0rem !important; } .padding-left { padding-top: 0rem !important; padding-right: 0rem !important; padding-bottom: 0rem !important; } .margin-horizontal { margin-top: 0rem !important; margin-bottom: 0rem !important; } .padding-horizontal { padding-top: 0rem !important; padding-bottom: 0rem !important; } .margin-vertical { margin-right: 0rem !important; margin-left: 0rem !important; } .padding-vertical { padding-right: 0rem !important; padding-left: 0rem !important; } /\* Apply "..." at 100% width \*/ .truncate-width { width: 100%; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } /\* Removes native scrollbar \*/ .no-scrollbar { -ms-overflow-style: none; overflow: -moz-scrollbars-none; } .no-scrollbar::-webkit-scrollbar { display: none; } /\* Disable default focus styles \*/ input:focus, textarea:focus, select:focus, button:focus { outline: none; -webkit-appearance: none; -moz-appearance: none; appearance: none; /\* Remove default arrow \*/ background-image: url(...); /\* Add custom arrow \*/ } .alternate-rich-text p{ color:white !important; margin-top: 1rem; margin-bottom: 0.5rem; } \[data-card=hover\] .card\_hover\_wrap { opacity: 0; visibility: hidden; transition: opacity 0.4s ease, visibility 0.4s ease; } \[data-card=hover\]:hover .card\_hover\_wrap { opacity: 1; visibility: visible; } @media screen and (max-width: 480px) { .w-richtext figure.w-richtext-align-floatleft { float: none !important; margin: 0 auto; } } .nav\_link\_list\_wrap a.w--current { color: #3e3e3e !important; } .nav\_link\_list\_wrap a.w--current:hover { color: #ff761a !important; } .nav\_link\_list\_item.last a.w--current { color: white !important; /\* or your desired color \*/ }
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document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });
.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }
# Preface Coffee & Wine 電子印花卡
## 概覽
### 以數碼轉型與數據洞察,革新咖啡店的會員忠誠體驗。
行業
餐飲業
公司規模
25-30
產品及服務
行銷自動化
會員網站及插件
商戶成功服務
預付禮券及儲值額
## 挑戰
##### 傳統忠誠計劃難以追蹤
紙本印花卡容易遺失或損壞,令顧客感到不便,亦令品牌錯失獎賞忠實客戶的良機。
##### 客戶數據難以收集
品牌缺乏有系統的方式收集和分析顧客喜好與消費模式,難以作出有依據的營運決策。
##### 客戶留存面對考驗
沒有現代化的互動系統,品牌難以維繫穩定的顧客關係,亦難以有效鼓勵客戶回頭消費。
## 解決方案
## 走在會員系統的最前沿
走在會員系統的最前沿。Preface Coffee & Wine 的概念極具開創性。早在數碼化概念尚未受到廣泛關注之前,Preface Coffee & Wine 已洞察到數碼化與電子化的發展潛力。我們攜手將傳統實體印花卡,轉化為儲存於手機之中的電子產品。
- **印花
**儲印花換獎賞,玩法與以往一樣熟悉,但因為走向虛擬,變得更加酷炫。****
- **核心**
這套會員系統由我們的 Core 強力支援,所有精彩體驗皆由此而生。****
- **錢包****
**Preface Coffee & Wine 的電子印花卡以電子錢包為基礎,顧客毋須下載任何應用程式即可使用。
- **獎賞**
回饋一直支持品牌的忠實顧客,讓他們感受到自己備受重視。
## 成果
以獎賞提升留存率
度身訂造的優惠激勵顧客回訪,並帶動額外消費。
智慧數據,精明營運
系統分析優化存貨規劃,並準確掌握高峰需求時段。
## 相關項目
實證有效的 CRM 解決方案:創造價值的成功案例
### AIA Alta 獎賞錢包
Apple 及 Google Wallet 電子卡
企業客戶
會員網站及插件
為 AIA Alta 度身打造的專屬獎賞錢包,全面提升 AIA 財富管理中心的顧客體驗。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/aia-alta-rewards-wallet)
### BMW iSpace 會員電子卡
Apple 及 Google Wallet 電子卡
企業客戶
會員網站及插件
BMW iSpace 透過電子會員卡革新豪華車主體驗,整合電子錢包方案,帶來無縫的個人化享受。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/bmw-ispace-membership-e-card)
### Clarins 員工獎賞計劃
零售業
Apple 及 Google Wallet 電子卡
行銷自動化
Clarins 將員工培訓遊戲化,以積分制獎賞計劃結合電子錢包,激發員工投入度。
[
了解更多
/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }
](/success-stories/clarins-staff-reward-programme)
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